Julie Schragin, Med Couture’s lead designer, has been a fashion designer since 1993. With a background in ready-to-wear, she focused on specialty boutique store designs as well as department stores, and various catalogs from 1993 to 2009. Julie began designing uniforms for Med Couture (formerly Peaches Uniforms) in May of 2009.
What characterizes a Med Couture product?
Med Couture makes a variety of uniforms, from classic silhouettes to fashion forward styles. Our uniforms are designed with attention to detail so that all functions are well utilized.
How do you want Med Couture customers to look/feel in your clothing?
Customers love our products because they feel that they bought the best quality garment, and that it fits well, looks great on, contains high-quality fabric, and comes in great color combos!
Where do you find inspiration? Are there any designers/websites/brands that you follow for ideas?
I find my ideas from a wide range of designers, but mainly from athletic wear. Healthcare professionals have to work long shifts, so I want them to feel like they can perform in our uniforms all day long.
How do you keep on the cutting edge of fashion?
I frequent New York print shows and trend forecast shows several times a year. I also visit fabric mills in China to get the latest and greatest fabric developments. Plus, I have three daughters, two of which are teenagers who keep me young!
(How much) do industry trends and standards affect Med Couture designs?
The biggest change to uniform trends is fabric and style. There has been a shift in using athletic-inspired fabrications and comfortable but sporty silhouettes.
How do you decide what products and designs to create?
The hardest decision is choosing a fabric. It has to be comfortable against the skin, plus it has to perform for both strength and color consistency. Once the fabric is chosen, then the styling must be unique. Whether that be knit in-sets for comfort and a sporty appearance or maybe a novelty item with our logo.
What is the idea-to-product process look like?
Fabric selection, sketch, pattern, sew, adoption to line, sales samples, production order to factory, and delivery. And a lot of blood, sweat, and tears in between those stages!
What part do business logistics and pragmatics play in developing a product or design?
It plays a big factor. I can come up with the coolest design, but if it doesn’t have the essential needs for a nurse (i.e. patch pockets, drawstring on the pant, etc.) then what’s the point?
What product or design are you most proud of?
I’m totally driven by numbers! If a product sells well, then I’ve done my job!