Today we’d like to introduce you to Barry Rothschild.
Thanks for sharing your story with us Barry. So, let’s start at the beginning and we can move on from there.
I grew up here in Dallas and I attended school at Texas Tech. I have a beautiful wife, Debbi, 9 kids, 4 grandchildren, a dog, a bird and a fish.
I’ve been working in the healthcare uniform industry for years. When I first started, all the uniforms were white. In fact, you can see evidence of this in films that are 30+ years old; the iconic white dresses and pantsuits were all that doctors and nurses wore.
At that time, I realized we needed more color options as well as uniforms that had a more tailored fit and allowed for movement and were comfortable. I started my business; which at the time was called Peaches and that was our focus. In 2015, we changed the name to Med Couture.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve definitely had my ups and downs over the years. To start with, I was trying to change the industry standard of color for what was then called “professional healthcare apparel”. Imagine trying to convince people that trees need to be red when we’ve all only known them to be green! To top that off, I was also trying to change what they were called to “scrubs”.
When I started my business, I came to the table as a sales guy. I did not realize just how much back work goes into the production process. I found one of my biggest problems to be partnering with production facilities. I needed to know that I could trust who I was partnering with. There are also times when it is 5-6 months before I get my product in. When we live in such an instant gratification society, that can prove to be difficult.
Alright – so let’s talk business. Tell us about Med Couture – what should we know?
We’ve really been a trailblazer in the industry. Med Couture designs, manufacture and markets cutting-edge, fashion-forward scrubs for the healthcare industry. We offer high-quality and unique products that look good and make you feel good. If you are required to wear a uniform every day, why not have amazing options to choose from?
Some of our designs are yoga inspired. I am a big proponent of yoga thanks to my wife Debbi. So much, in fact, we have her team from Transformation Yoga out to our office twice a week for lunchtime yoga and it is open to any employees that wish to participate.
The 5 Most Valuable Lessons I’ve Learned as a Business Owner:
- Never settle for average; you should hire the best talent.
- Keep laughter and fun in the marketplace; life is too short for 24/7 seriousness.
- You cannot force a style to be successful, the public knows what it likes.
- Change is inevitable. “We have always done it this way” is not an option.
- Never underestimate the value of building authentic business relationships. It makes a difference when you remember a birthday or sends a meaningful book to a customer.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I absolutely could not have done this alone! First and foremost, my wife is my biggest supporter, cheerleader, advocate you name it! She keeps me grounded and inspires me to press forward, even when life feels challenging.
My customers and partners are also a reason why we are successful at Med Couture. Without them, I wouldn’t have been able to create any of this and continue in the direction we are heading in.
Last, but certainly not least, I wouldn’t be here without the incredible team I have. There are so many moving parts and people that go into making this company a success. We all work very hard here.